About Us
Established in 1937, Tovali is a family run independent squash and cordial manufacturer. It was set up in the ancient town of Carmarthen in the Towy Valley, West Wales, the company was originally named Messers James Harries & Sons, in honour of founder Denzil Harries’ father, who provided the initial investment to start the business. In the early 1950’s, all our products were manufactured at the Towy Valley Works under the 'Towy Valley Minerals label', the company name was condensed to form the present name of ‘TOVALI’.
The original factory was situated upon the banks of the River Towy, moving to its current purpose-built premises in 1959, where the Company still manufactures to this day. Eurwyn Harries took over the running of the company from his father in 1970, managing the day-to-day business with his sister Cynthia.
